Business
Solutions
A Big Six firm was preparing to roll out a new upscale technical practice aimed at senior management in their client companies, and at new equally high-level prospects. Early means of announcing the practice was a long seminar with a weighty presentation of extremely dense material. This audience is not especially techno-literate or even current with the new financial analytical tools. What was needed was a way to reorganize a three-hour presentation into digestible chunks that say the essentials once in a memorable way. The end result should be usable as an across-the-desk piece, a direct mail promotion or a leave-behind for practitioners.
Benchmark Publications was invited to work with the management team to define and refine the message; to find the right tone for the right people to articulate the purposes behind the new practice. In several shirt-sleeve working sessions, our client/vendor team hammered out the essential points of the practice. Then BPI's creative team shaped the information into a call to action for today's financial leaders.
BPI researched the varieties and flavors of financial methodology currently endorsed by top industry experts. We blended these new terms and concepts with the client's ideas into a highly visual presentation, organizing fairly complex ideas into an easy to assimilate form without insulting the reader.
The first printing "sold out" almost instantly. Feedback to our client project manager has been extremely favorable. This brochure won a prestigious Women in Communications International Matrix Award for 1995.From the Benchmark Publications portfolio of informative briefs, Business Solutions.
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