Mail It! High Impact Business Mail from Design to
Delivery
McElhone/Butler
"Getting your letter past the mailroom, then the secretary, administrative assistant and finally into the hands of the executive it was intended for can be a daunting task. ...Mail it! guides you on how to use today's technology to create and deliver business communications. ...full of illustrations and information on design, desktop marketing, production and delivery,"
Target Marketing
"The book offers tips for large and small business about using mail as a marketing tool and covers such items as word processing tips and PC tools for desktop marketing, tips on routing mail through the postal system, and presenting an image that represents your product and company professionally."
Graphic Arts Monthly
"The book features illustrations of the elements of a corporate image from eight leading companies' corporate communicators."
High Volume Printing
"From initial design choices to mailing routes which save money, this is an excellent, practical guide."
The Bookwatch, The Midwest Book Review
"Quick, easy tips on using word processing programs and other PC tools for desktop marketing are illustrated throughout the book with images from popular software publishers' programs.."
Partners
"Mail it!...is a guide for any business that wants to create more professional-looking business documents, improve the effectiveness of its correspondence and save money. It's geared particularly toward small businesses that need expert information about using mail as a marketing tool. The book features illustrations of a corporate image from the "Mail it! Experts," eight leading companies' corporate communicators."
OfficeSystems96
Leakage: The Bleeding of the American
Economy
T.C. Powers, D. Sc.
"[Leakage] is `must' reading for anyone (especially candidates for the federal congress) concerned with the financial condition of the United States todayand into the 21st century. Treval Powers covers the principal features of economic performance and develops a working hypothesis to rectify problems and conditions identified as being corrosive to the nation's economic health and the public's general well-being. Of particular interest is Powers' chapter devoted to `Advice to the President for His Council of Economic Advisors.' Leakage also provides tables, a bibliography, and a very useful index. ...a highly recommended addition to all academic, corporate, and community library collections of economic studies."
The Bookwatch, The Midwest Book Review
"Presents a new perspective in macroeconomics, looking at the development of the economy during various periods from the Great Depression to the Bush administration, and demonstrating that the behavior of the national economy is predictable. Argues that some of the national income is not being used for production of goods and services, and this leakage is the major independent variable that controls the national output and the rate of the output."
Reference & Research Book News
"This is an extraordinary book. it is a careful, probing, empirical analysis of the American macroeconomy and, a fortiori, any free-market economy in the modern world. It is relevant for economic theory and turns a strong light on many dark and murky places in what is today taught inn the colleges. It is also relevant for policy and hence for politics. [Powers writes] 'Virtually every transient feature of economic behavior is a consequence of decisions and actions of persons in control of public economic policy. Other than diurnal and seasonal cycles, there seem to be no natural economic cycles.' [and] 'Monetary restraint had no remedial effect on inflation; on the contrary it always raised the price level.' [Leakage includes] 48 useful tables and 32 clear and elegant graphs that are available nowhere else and are alone worth more than the cost of the book."
George P. Brockway, "The Dismal Science" in The New Leader
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